Go High-Level Review July, 2024 | Amazing CRM

For the longest time, to create a successful sales funnel and marketing Pipeline you needed to use three or more pieces of software. Clickfunnels, ActiveCampaign & something like Pipedrive (and then Zapier to sitch it all together).

It worked (it still works), but marketers have always wanted a single well-priced solution.

A do-it-all piece of software that takes care of every step of the digital marketing sales funnel. Well, my friends, I have good news for you, because today I’m reviewing that exact product.

Enter GoHighLevel – an all-in-one sales and marketing platform designed to simplify lead generation, sales funnels, automate workflows, and ultimately increase revenue.

The big question is, does it actually pull it off?

Key Takeaways

✅ Go High Level is an all-in-one sales and marketing platform designed to simplify lead generation, automate workflows, and increase revenue for businesses and agencies alike.

Its powerful features include comprehensive lead generation tools, marketing automation capabilities, CRM functionality, sales funnel builders, and appointment scheduling functions – making it a powerful toolset for scaling businesses.

✅ Over 500k businesses using the platform generating 600M+ leads

The platform also offers white-labeled options perfect for agency work along with customization features that allow users to create custom fields and tags aligned with their unique business needs.

What Is Go High Level?

Go High Level (aka GHL) is a mixture of a lead generation/funnel builder, top-tier CRM, and email/SMS marketing suite. It’s been built from the ground up (by professional digital marketers) to cater to the needs of businesses and marketing agencies alike.

go high level review 2023

GHL boasts an impressive set of tools that all rolled into one to provide an all-in-one sales and marketing solution. (I know, you’ve probably heard that a million times before, but I think GHL is actually one of the ONLY pieces of software that truly pulls it off).

At its core lies a full-stack marketing monster that not only enhances user experience but also facilitates white-labeled services for agencies looking to expand their offerings.

Click here to jump to their white-labeled offerings.


GHL is one of the ONLY pieces of software that gets the full digital marketing suite right without costing a fortune.

There are some impressive automation features built-in for email communication, SMS messaging campaigns and Facebook Messenger along with seamless payment collection solutions integrated through Stripe support (perfect for getting invoice payments) – Go High Level truly positions itself as a one-stop-shop solution for business growth.

GHL continues to innovate in order to maintain relevance in the competitive market space with additions like Eliza Agent Platform – transforming the way businesses engage their customers throughout specific stages within the funnel without having to rely on multiple distinct tools or platforms.

Who Is Go High Level Meant For?

Go High Level is designed to cater to a wide range of users, including small-to-medium businesses, digital marketing agencies, and entrepreneurs seeking an all-in-one sales and marketing platform.

If your a small-medium business, GHL will be your main source to manage leads and marketing.

If you’re an agency, GHL is designed to help you manage everything across each step of the funnel (top of funnel – all the way to the bottom of the funnel). I made a Podcast Episode about it if you’d like to check it out below.

The funnel diagram above shows you all the various software Go High Level can replace from ClickFunnels, LeadPages, Katra, PipeDrive, MailChimp, ClickUp, and even Zoho CRM.

If your business or team drives traffic with paid Google or Facebook ads to generate leads and nurture them into sales – you need to try Go High Level. It is the most powerful piece of software I’ve used and it’s continually getting better and better with each update.

The cool thing is there’s a heap of prebuilt ‘snapshots’ that can be easily installed that puts all the automation, flows, and funnels in place without having to spend weeks/months building them. (If you plan to use AI/Chat GPT to build your automation, I recommend you check out Agility Writer or Koala.sh)

GHL Snapshots

I personally think Snapshots are an ingenious idea and it’s one of the reasons I recommend GHL to so many people. With the click of a few buttons, you can have everything your business needs in place to generate more sales, referrals and leads. This means thousands of dollars being saved on having to pay copywriters, email marketers, funnel builders and CRM specialists.

extendly go high level snapshots and white label support

The Best Go High Level Snapshots

If you can’t find your business Snapshot on Go High Level, or you’re looking for a 1-click install solution (that requires less setup) I highly recommend you check out the Snapshots from Extendly. They also offer dedicated support for Go High Level. Check out their huge range of snapshots and premium Go High Level support here:

extendly snapshots review
Check out all the inclusions with Extendlys Go High-Level snapshots. Pretty impressive!

Go High Level Features

Go High Level also provides a plethora of powerful features, but let’s cover the most popular ones:

Lead Generation

Go High Level offers a powerful suite of lead-generation tools designed to help businesses and agencies generate more leads, both online and offline. The platform allows users to create custom landing pages, easily build websites using pre-designed templates, and collect information from visitors through forms and surveys.

In addition to these features, Go High Level includes integrations with Google My Business and Facebook Messenger that make it easy for businesses to capture leads directly from social media platforms.

go high level lead generation

Furthermore, Go High Level’s appointment scheduling tool streamlines the process of setting up meetings with potential clients by giving them control over the booking process.

This automation feature saves time for both parties while ensuring that important appointments don’t fall through the cracks. Additionally, GHL’s payment collection system integrates seamlessly with Stripe so you can quickly receive payments from new customers without any friction or delays in getting paid.

Agency White labeling (An awesome feature!)

GoHighLevel’s Agency plan offers a wide range of white-labeling options for agencies looking to enhance their service offerings. This includes agency portal customization, landing pages, websites, forms, surveys, and even the mobile app.

GoHighLevel provides both professional setup and user-friendly configuration features that allow businesses to quickly enable all essential functions.

In addition to these benefits, GoHighLevel also allows agencies to provide white-labeled services such as reputation management or SEO under their brand name.

As a result, it enables companies to offer end-to-end marketing services while maintaining consistency in branding and messaging across all touchpoints.

Because GHL lets agencies build out snap shots for specific business types, once the business is onboard you can easily build yourself a very healthy passive income stream.

CRM Functionality

Go High Level provides robust CRM functionality that helps businesses manage their customer relationships. With this feature, users can track leads from the moment of contact through to conversion, ensuring a consistent experience for all customers.

Moreover, Go High Level’s CRM functionality is highly customizable, enabling users to create custom fields and tags that align with their unique business needs. Users can also set up automatic notifications for key events such as form submissions or appointment bookings.

go high level CRM
Inside the GHL dashboard

Overall, Go High Level’s CRM functionality streamlines lead tracking and management while providing valuable insights into customer behavior.

Marketing Automation

GoHighLevel’s marketing automation tools are a major asset for businesses and agencies looking to streamline their customer acquisition efforts. The platform offers robust email marketing campaigns, trigger email automation, and SMS automation to ensure that prospects are always engaged with the brand throughout each stage of the sales funnel.

For example, users can create personalized email sequences triggered by specific actions or behaviors taken by prospects on their websites or landing pages.

marketing automation with go high level

By taking advantage of these powerful features, businesses can nurture leads more effectively without requiring extensive manual intervention. This makes it easier for them to move prospects toward conversion goals.

With its easy-to-use interface and range of automation tools, GoHighLevel is an excellent choice for anyone seeking all-in-one CRM services along with white-labeled products to help scale their business effortlessly without hiring new talent.

Sales Funnels

The Go High-Level platform provides a robust system for building and managing sales funnels. With landing pages, email marketing, SMS marketing, appointment scheduling, and more all integrated into one platform, businesses can easily capture leads and guide them through the entire funnel process.

The platform also allows for easy tracking of prospect interactions with the funnel to help determine which strategies are working best. For example, if a business sees that their emails are not getting opened as often as they would like in a particular stage of the funnel, they can adjust their messaging accordingly or try another tactic such as SMS messages to improve engagement.

Appointment Scheduling

GoHighLevel offers a powerful appointment scheduling tool that makes setting appointments, consultations, and meetings a breeze. If you’ve been using Calendly or TidyCal to setup appointments, you can stop paying for that and use GHLs integration instead.

The Calendar feature allows prospects to schedule appointments from the dashboard with ease, without having to navigate multiple tools or websites.

appointment scheduling in go high level

The Calendar can also be added as a widget on any business website, thereby eliminating the need for third-party appointment scheduling tools. Additionally, GoHighLevel’s calendar allows businesses to trigger automations based on events scheduled in the calendar.

Moreover, GoHighLevel integrates its calendar with other marketing stack tools like campaigns and email automation modules providing an all-in-one sales & marketing platform solution.

Analytics And Reporting

GoHighLevel offers essential analytics and reporting features, which are key to any business that wants to make data-driven decisions. The GoHighLevel Dashboard provides a clear overview of business performance, including conversion rates, lead generation sources, and more.

Go High Level Analytics
Google Ads Reporting Data directly in GHL

Additionally, the platform’s reputation management feature allows users to track their online reviews while sending out review requests all in one place from the dashboard.

With access to these tools and integrations such as Google My Business integration or Facebook Messenger integration makes it easier than ever before for businesses seeking an all-in-one sales and marketing platform solution.

manage google reputation with Go High Level

How I use Go High Level

I think the best use for Go High Level is creating a CRM that handles everything a small-medium-sized business needs.

For example, a friend of mine owns a kitchen improvement business and was looking for a CRM to manage all of his new leads, appointments, current clients, Google reputation, and marketing. Outside of Go High Level, you’d need 2-3 pieces of software to do that successfully.

We looked at options like Pipedrive, Hubspot, ActiveCampaign and Notion – all great software, but messy to make them all work together well. Plus the cost of having all of those software just isn’t a feasible option.

Go High Level is the only option I’ve seen that integrates absolutely everything you’d ever need to:

  • Manage new leads (From first touch point to completed sale)
  • Nurture existing clients from low-value to high value
  • Book new sales calls & client meetings
  • Integrate your existing Calendar
  • Manage your sales team (perfect if you have outbound and inbound sales)
  • Creating both email and SMS automation (that work in conjunction)
  • Create sales funnels and sales pages
  • Create websites
  • Create 1-click snapshots that you can instantly deploy across multiple niches and verticals

What I really love about GHL, is the fact that they’re always working with their community to improve and implement new tools and improvements. They actually care about the users of the software and they want it to be the best it can be – which means the experience is continually getting better and better.


After I showed my friend how the software works, and how he can easily onboard new clients, nurture them into higher paying clients and delegate tasks to his team – he was sold. He’s been using the software ever since and he’s now moving into his second business using the snapshot we created.

How Much You Could Save By Using Go High Level

Okay, let’s talk numbers. Running a business and having multiple pieces of software can add up pretty quickly. Let’s use my buddy’s kitchen upgrade business as an example.

His tech stack prior to moving to Go High Level looked like this:

Email Marketing SoftwareActive Campaign$74 p/month
Invoicing SoftwareXero$76 p/month
Website / landing page softwareWordPress & ThriveThemes + Developer$20 hosting + $149/per quarter + hourly rate for developer
CRM & Client managementPipedrive$64.90 p/month
Automation SoftwareZapier$60.48
SMS Software for marketing campaignsBulkSMSRoughly $20 a month
TotalRoughly $350 a month (varies a little bit each month).
Typical marketing stack for a medium-sized business

After we moved my friend’s business over to GHL we were able to save a heap of cash and ditch a number of the software mentioned above. We kept ActiveCampaign because he had lots of pre-built automation in place, but almost everything above was integrated into GHL for only $97 a month. We’ll probably move his email over eventually too.

For digital marketing agencies, the savings could be even more – maybe in the hundreds of dollars per month range. Check out the pricing options below!

Go High Level Pricing

Go High Level offers various plans and pricing tiers that cater to different business needs, with a range of features available for each. The option below is the recommended option for Agencies of all sizes:

pricing for go high level
$297 to replace a heap of software you’re probably already paying for.

For $297 you can leave Active Campaign, Clickfunnels, Teachable, Hubspot and Pipedrive behind. Bringing everything under one roof makes life SO much easier. There is a small window for getting everything setup and configured, but if you need premium help – I recommend you check Extendly (they can basically take care of everything).

Plans And Pricing Tiers

Go High Level offers various pricing plans and tiers to cater to different business needs and budgets, the following table summarizes the available plans and pricing tiers:

PlanPrice per MonthFeatures
Basic Plan$97Everything a small-medium sized will need. 1 account limit.
Agency Unlimited Account$297Unlimited sub-accounts, branded desktop app, all core features
Agency Pro (SaaS Mode)$497All features of the Agency Unlimited Account with additional SaaS capabilities
White Label Mobile App + Custom Zap Upgrade$497Adds a customized mobile app and personalized Zapier zap to the Agency Unlimited Account
Annual DiscountEquivalent of 2 months of serviceSavings on any plan when paid annually

These pricing plans allow users to scale their businesses according to their specific requirements and avoid being locked into long-term commitments. In fact, Go High Level offers a free 14-day trial to test out all the features, ensuring a confident decision before committing to a paid plan.

Comparing Value With Competitors

Alrighty, let’s get down to the nitty-gritty. Should you pick up GHL, or is it better to go for something like HubSpot as your CRM?

The table below provides a side-by-side comparison of the key features and pricing for Go High Level and its top competitors.

PlatformKey FeaturesPricing
Go High LevelThe basic plan starts at $97/month, Full Suite plan at $297/monthFlexible and affordable plans for businesses and agencies of all sizes
ClickFunnelsLanding Pages
Sales Funnels
Membership Sites
Basic Email Marketing
Free basic CRM, Starts at $147/month and goes up from there depending on your use case
HubSpotMarketing Automation
CRM Functionality
Email Marketing
Lead Generation
Analytics and Reporting
The professional Plan starts at $1,150/month.
ActiveCampaignEmail Marketing
Marketing Automation
Lead Scoring
Plan starts at $74/month, other plans range up to $224/month
Go High Level vs. Various Competitors
active campaign vs go high level pricing

Pros And Cons Of Go High Level

Let’s do a breakdown of all the Pros and Cons of Go High Level:

GHL Pros

  • Comprehensive all-in-one sales and marketing platform.
  • Offers lead generation, CRM functionality, marketing automation, sales funnels, appointment scheduling and so much more. ?
  • White-label services help agencies scale without onboarding new talent.
  • Integration with Google My Business and Facebook Messenger.
  • Two-factor authentication (2FA) for added security.
  • 14-day free trial to test out the product before committing to a plan.

GHL Cons

  • The platform may be overwhelming for some users due to its many features
  • GoHighLevel does not integrate directly with email tools, only SMTPs which means a bit of initial setup.

I think the biggest issue anyone using GHL for the first time will come up against is the learning curve when you first get started. When I first signed up for GHL I did feel pretty overwhelmed with all the features and options – my suggestion is to check out the built-in snapshots and pick one that’s closely related to your business.

7 Alternatives To Go High Level

If you’re looking for an alternative to GoHighLevel, there are several options worth considering. Here are some of the best alternatives:

  1. Kartra – All-in-one marketing platform that offers similar features to GoHighLevel, including lead generation, sales funnels, and email automation. However, it lacks some important features like appointment scheduling.
  2. ClickFunnels – offers a robust sales funnel builder and CRM functionality but lacks some advanced marketing automation features that are found in GoHighLevel.
  3. HubSpot – Similar to GoHighLevel in terms of CRM and marketing automation tools, but is better suited for larger teams or enterprises.
  4. Pipedrive – A simple and user-friendly CRM tool that focuses on managing deals in your pipeline and improving your sales process.
  5. Zoho CRM – An affordable alternative with plenty of customization options, email integration, and analytics features.
  6. Ontraport – Another all-in-one marketing automation platform that includes landing pages, email campaigns, SMS messaging, and more advanced features than GoHighLevel.
  7. ActiveCampaign – A versatile platform designed for small businesses that allow you to easily manage customer relationships using automated workflows and personalized emails.

These alternatives offer varying levels of functionality depending on your specific needs as to what type of business you are running; whether it’s a small business or enterprise-level business.

clickfunnels vs go high level
Clickfunnels now starts at $147 per month

The Go High Level YouTube Channel is an Excellent Resource

It’s always nice to see the team that runs the software providing updates for what they’re doing behind the scenes. If you want to track all the future updates of GHL, head over to their YouTube Channel and be sure to subscribe.

go high level youtube channel


Affiliate Program for Go High Level?

Go High Level offers one of the best affiliate programs I’ve seen – offering its promotors a 40% recurring commission on any sales they send through. Here’s more information about the affiliate program if you want to check it out: Go High Level Affiliate Program

go high level affiliate program

Verdict: Is Go High Level Worth Trying?

So there ya have it, Go High Level is an impressive sales and marketing platform that can save both businesses and agencies time, money, and effort when generating leads and closing deals.

It’s ideal for lead generation, appointment scheduling, automation of emails/SMS/calls/FB messenger messages, and payment collection integrations it’s a fantastic solution for many business types.

Like anything, it’s not perfect – and there are always things that could be better, but the team at Go High actually cares about improving the platform. They’re always implementing new systems and processes to make the platform better.

Ultimately though? I think it’s worth jumping in and checking out their free trial. And if you want a premium 1-click snapshot either use one of the pre-configured options in GHL or grab one from Extendly.

I honestly can’t speak highly enough of Go High Level. It actually delivers on what it promises and it’s the ideal replacement for ClickFunnels or another expensive CRM you might already be using.

My personal Pick

GHL Actually Delivers


GHL has a generous 14-day free trial of their software so you can see what it’s all about. After you go through the signup process you’ll have full access to everything in the platform meaning you can build a landing page, setup a new pipeline, and move all of your existing leads into the platform. If you don’t like the platform simply cancel after the trial period.

  • Comprehensive all-in-one sales and marketing platform.
  • Offers lead generation, CRM functionality, marketing automation, sales funnels, appointment scheduling and so much more.
  • White-label services help agencies scale without onboarding new talent.


  • The platform may be overwhelming for some users due to its many features
  • GoHighLevel does not integrate directly with email tools, only SMTPs which means a bit of initial setup.


What is Go High Level and how does it work?

Go High Level is a comprehensive marketing automation platform that provides businesses with all the tools they need to manage and grow their customer base. It offers features such as lead capture, appointment scheduling, messaging, email campaigns, social media management and more – all in one place.

Is it difficult to set up and use Go High Level?

Setting up the basics of your account is straightforward thanks to its intuitive user interface but there are several configuration options available that may require some learning curve depending upon experience level.

Can I integrate third-party apps with Go High Level?

Yes! You have the ability to connect Quickbooks Online, Zapier, or any other software you prefer that will enhance your experience within specific niches of their market capabilities. Additionally, other built-in integrations include Google API for managing your business reputation.

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