New to Digital marketing, SEO and content creation? Here’s a glossary of terms commonly found in the Industry:

  • 301 Redirect: A technical term used when moving a page to a new URL. It instructs search engines on how to treat that move. (source: Similarweb)
  • Black hat: Search engine optimization practices that violate Google’s quality guidelines. (source: Moz)
  • Crawling: The process by which search engines discover your web pages. (source: Moz)
  • Crawler: An internet program designed to browse the internet systematically. Crawlers are most commonly used as a means for search engines to discover and process pages for indexing and showing them in the search results. (source: Ahrefs)
  • Digital marketing: The use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. (source: WebFX)
  • Indexing: The process by which search engines store and organize the content of web pages. (source: Moz)
  • Keyword: A word or phrase that people use to search for information on the internet. (source: WebFX)
  • Link building: The process of acquiring links from other websites to your own website. (source: Directive)
  • Organic search: The process of ranking in the search engine results pages (SERPs) without paying for placement. (source: WebFX)
  • PPC: Pay-per-click advertising, a model of internet marketing in which advertisers pay each time a user clicks on one of their ads. (
  • Ranking: The position of a web page in the search engine results pages (SERPs) for a particular keyword or search query. (source: Moz)
  • Search engine optimization (SEO): The practice of optimizing web pages to increase visibility and ranking in the search engine results pages (SERPs) for relevant keywords or search queries. (source: WebFX)
  • SERP: Search engine results page, the page that displays the results of a search engine query. (source: Directive)
  • White hat: Search engine optimization practices that comply with Google’s quality guidelines. (source: Moz)
  • XML sitemap: A file that lists all the pages on a website that search engines should crawl. (source: WebFX)
  • Backlink: A link from one website to another. Backlinks are important for SEO because they signal to search engines that other websites consider your content to be valuable. (source: Moz)
  • Conversion rate optimization (CRO): The process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. (source: WebFX)
  • Domain authority (DA): A score assigned to a website by search engines that predicts how well the site will rank in the search engine results pages (SERPs). (source: Moz)
  • Impression: A single instance of an advertisement appearing on a web page. (source: Directive)
  • Keyword research: The process of identifying the keywords and phrases that people use to search for information on the internet. (source: [
  • WebFX](https://www.webfx.com/blog/marketing/digital-marketing-terms-in-2021/))
  • Long-tail keyword: A longer, more specific keyword phrase that is less competitive and more targeted than shorter, broader keywords. (source: Moz)
  • Meta description: A brief summary of the content of a web page that appears in the search engine results pages (SERPs). (source: WebFX)
  • On-page optimization: The process of optimizing individual web pages to improve their ranking in the search engine results pages (SERPs). (source: Moz)
  • Page authority (PA): A score assigned to an individual web page by search engines that predicts how well the page will rank in the search engine results pages (SERPs). (source: Moz)
  • Ranking factor: A factor that search engines use to determine the ranking of web pages in the search engine results pages (SERPs). (source: WebFX)
  • Schema markup: A type of structured data that helps search engines understand the content of a web page. (source: Moz)
  • Title tag: An HTML tag that specifies the title of a web page. The title tag appears in the search engine results pages (SERPs) and in the browser tab. (source: WebFX)
  • User experience (UX): The overall experience that a user has when interacting with a website or digital product. (source: Directive)
  • Video marketing: The use of video content to promote a product or service. (source: WebFX)
  • Anchor text: The visible, clickable text in a hyperlink. Anchor text is important for SEO because it provides context to search engines about the content of the linked page. (source: Moz)
  • Bounce rate: The percentage of website visitors who leave a website after viewing only one page. A high bounce rate can indicate that the website is not engaging or relevant to the visitor. (source: WebFX)
  • Content marketing: The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. (source: Content Marketing Institute)
  • Domain name: The unique name that identifies a website. (source: WebFX)
  • Google Analytics: A free web analytics service offered by Google that tracks and reports website traffic. (source: WebFX)
  • Inbound marketing: A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive. (source: HubSpot)
  • Landing page: A web page that is specifically designed to receive and convert traffic from a marketing or advertising campaign. (source: WebFX)
  • Mobile optimization: The process of optimizing a website for mobile devices, such as smartphones and tablets. (source: WebFX)
  • Outbound marketing: A marketing strategy that involves reaching out to potential customers through advertising, cold calling, direct mail, and other traditional marketing methods. (source: HubSpot)
  • Pay-per-click (PPC) advertising: A model of internet marketing in which advertisers pay each time a user clicks on one of their
  • ads. (source: WebFX)
  • Responsive design: A web design approach that allows a website to adapt to different screen sizes and devices, providing an optimal user experience on desktops, tablets, and smartphones. (source: WebFX)
  • Search engine marketing (SEM): A form of internet marketing that involves promoting websites by increasing their visibility in the search engine results pages (SERPs) through paid advertising and optimization techniques. (source: WebFX)
  • Social media marketing: The use of social media platforms to promote a product or service. (source: WebFX)
  • Target audience: The specific group of people that a marketing campaign is designed to reach and engage. (source: WebFX)
  • Unique visitors: The number of distinct individuals who visit a website during a specific time period. (source: WebFX)
  • Visual content: Any type of content that relies on visual elements, such as images, videos, and infographics, to communicate a message. (source: WebFX)
  • Web design: The process of designing and creating the visual elements and layout of a website. (source: WebFX)
  • Website traffic: The number of visitors that a website receives during a specific time period. (source: WebFX)
  • Call to action (CTA): A statement or button that encourages a website visitor to take a specific action, such as making a purchase or filling out a form.